Real navigation challenges solved with thoughtful design
Restructured navigation for a 500+ SKU online retailer. The original dropdown was overwhelming users. We designed a mega menu with visual category previews and smart search integration that reduced time-to-product by 35% over six months of testing.
2023 Fashion Retail 12 weeksConducted A/B testing on a news site serving 2M monthly visitors. We compared hamburger menus against bottom navigation bars and persistent top navigation. The findings showed context matters—bottom nav won for mobile readers, but hamburger performed better on tablets.
2024 Media Publishing 8 weeks researchDesigned a complete wayfinding system for a productivity tool with 8 main sections and 40+ sub-pages. Implemented dynamic breadcrumbs, a sticky header that scales on scroll, and persistent section tabs. Users reported feeling 28% less lost in long content workflows.
2023 B2B SaaS 6 weeks design + QAAudited navigation for a multi-location clinic where patients couldn’t find doctors or book appointments. We reorganized the menu from 7 levels deep to 3 levels, added a location-based sticky header, and implemented breadcrumbs for medical condition pages. Appointment bookings increased by 42%.
2024 Healthcare 10 weeks audit + implementationWhether you’re rethinking your menu architecture, debating hamburger versus visible navigation, or need a complete information architecture overhaul, we’re here to help.
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